Cloud, Docker and DevOps: Current hosting trends in the German market

The IaaS market is growing rapidly, the cloud has arrived in day-to-day business, the demand-oriented use of resources defines the IT models of the present and the future. But does that also apply to the broad front of German hosting providers and their products? Yes, because the increasing acceptance of cloud solutions is critically based on local offerings. We show which service providers have already set up their hosting business in the direction of the cloud and also present the currently most exciting hosting technologies.

Almost ten years ago, the Amazon public cloud started trading on-demand infrastructure resources. 

Today, the Amazon web services, with their broad portfolio and global data center locations, and since the end of 2014 also with a data center in Frankfurt am Main, continue to be regarded as innovative “partners” for experienced developers and software manufacturers.

 Heroku and Salesforce, Google, or VMware all contributed their pioneering role in differentiating cloud technology. Not least of all, the open-source operating system OpenStack, founded by Rackspace, has given it a decisive boost in terms of cloud acceptance and quotation, and has quickly turned it into a successful and industry-wide supported environment for private cloud scenarios.

The technical advances of the past decade have brought the concept of cloud computing to market, significantly impacting the traditional hosting business, and delivering real, tangible value in terms of efficiency, cost reduction, data security and automation to enterprise customers with IT-as-a-Service. But because German companies are struggling to adapt to technical innovations, the local hosting market has reacted and created many adapted cloud offerings. 

This enables agencies and companies to compete in complex web projects performance-strong applications that are always up to date and up to date. That this is important, the companies have understood: A recent study by Crisp Research For example, the cloud plays an important role for nearly 75 percent of German companies because they are currently either planning, implementing or already using cloud solutions. “The times of the Hunger Games are over,” says analyst René Büst.

The next level of cloud adaptation

Outsourcing IT infrastructure is still one of the strongest drivers behind the growing adoption of cloud offerings. According to the latest study by software manufacturer Odin  , 34 percent of the approximately two million German SMEs currently have an in-house server. Nonetheless, since 2013, the German IaaS market has grown by a strong 60 per cent every year, considering all outsourcing services, and currently amounts to about 1.6 trillion euros. Incidentally, the majority of companies still refer their servers and add-ons to the trusted web host.

When converting from Capex to Opex, ie reduced (hardware) investment costs to the advantage of monthly calculable IT operating costs, many medium-sized companies rely on a mix of hybrid cloud solution, server housing and managed hosting. They fulfill their individual requirements for dynamically provided resources, increased service, higher automation and the best possible security requirements. 

The German hosting providers adapt to this request and increasingly bring to SMEs addressed, simple solutions for cloud entry on the market. An entry level model among cloud hosting products is a so-called “cloud server”: configurable virtual machines on a provider-hosted, virtualized server.

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